Website Marketing 101

When it comes to website marketing and promotions, you need to start here...



Every website, whether new, old, or just a thought needs to

consider the marketing that will be put that website in front

of it's targeted audience. Sounds easy huh? It just takes

time, perseverance, and the will to succeed! A budget will

help too!



The hardest part is sorting through all the crap that's available to (supposedly) help you. Yes, I said crap.



There is a mountain of businesses out there making incredible

claims about FREE traffic generation, FREE hits, Mega sales,

$20,000 in 3 hours,- or worse, for a small fee of $29.95 we

can... blah, blah, blah.



Save your money! I have spent enough for all of us.



Following through with our suggestions offers you the most

lucrative, ethical, and professional ways to achieve

substantial results and still sleep at night. No, you don't have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.



If you already have a website, we recommend a Website Analysis to point out any major areas for improvement.



Before You Build



1. Have a plan - Not just a good idea. Take your idea and

formulate a complete plan around your goals. Highlight any

USP's you may have.



2. Build Meta-tags into every category page!  This is crucial

to targeted traffic success with the Directories and Search

Engines. You need to be found, not by your company name (only) but by "keywords" that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical!



3. Use those keyword phrases throughout your site or particular page (use not abuse). Reinforce what topic you are addressing within that page(content).



4. Publish an article or newsletter that shows you are an

authority on the topics you cover (or try to sell).  Just a

spiffy sales letter is not enough. This is also critical in

acquiring the email addresses of prospective customers.



5. Create some banner ads with impact for future partnership

advertising. You will use these on your site as well as banner

partners you can swap impressions with.



6. Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.



7. Important: Create a budget for marketing your website.

Yes, there are many things that you can implement for free,

however, successful websites HAVE spent money wisely to get

them to where they are. Don't be fooled, you WILL spend

money on marketing your website - it could be potentially

more than what your website costs you to build. The verse

goes like this... "Build it and they won't come". You may

have already learned this, and that is why you're here. There

is much, much more, and we would be happy to help you, but this is a good start.



Good luck with your online business!



Written by and Copyright © Scott Sedwick

http://www.hyperformancemedia.com

ss@hyperformancemedia.com